Windward – Empowerfully Different
When you work with Windward, you team with a company that skips the “me too! me too!” approach to reporting and document generation.Take the tour!
Windward was born from three basic beliefs:
From this vision sprang invention. We created a different kind of design platform that lets you leverage the world’s easiest and best-known document creation and spreadsheet programs (Microsoft Word and Excel). You get maximum flexibility and superlative customization capabilities.
But not only are our products are different — we’re different.
From our community outreach to company scavenger hunts to that fact that our CTO travels barefoot through the halls listening to Russian pop music (he doesn’t speak Russian), we thrive in a culture of quirk.
Sometimes this leads to disagreements over the best-new-thing to add to our product or the soundtrack to accompany trade shows. At Windward, there is only one thing we hold sacred: our products must empower customers and their clients to get the reports they want.
Roughly translated, our platform is a paradigm shift. No new software to learn, no IDE, no roadblocks, no waiting on Aisle 5.
A sought-after conference luminary, Shirley has been guiding Windward as President/CEO since June 2009. Her career spans more than 25 years of leadership in the software industry, including enterprise solutions, document management, legal, mortgage processing, entertainment and educational software. Still on her bucket list: winning the Windward Chili Cookoff contest.
CTO / Founder
Blog: Windward Wrocks
If you’re really interested in the compulsory list of impressive-sounding titles Dave has held, check out Dave’s LinkedIn profile. What the profile doesn’t tell you is Dave once created a game so compelling (Enemy Nations) that a now-professional World of Warcraft player lost his job because he played it incessantly on company time.
Director of Sales
Director of Marketing
A B2B marketing leader with more than 18 years of professional experience in technology, SaaS and services, Larry drives market awareness and qualified sales leads through a rare combination of technical savvy, customer focus and persuasive communication.
A guy named Dave was working as a tech exec at a startup, and the CTO wanted some reports. Dave and the CTO were having a hard time communicating what those reports should look like, so Dave asked him to create a mockup in Word. The numbers were fake, but the layout, formatting, etc. were what his boss needed.
Dave thought, “Why can’t we just click a button and turn that mockup into a report template?”
Thus it was born: the idea of taking sample templates from the user and adding data placeholders. It was the basis for a radically new product.
But Dave was busy with other things.
And seven years went by.
The bump on Dave’s neck that the doctor said was “nothing” was actually cancer, and suddenly Dave had a lot of time on his hands. While he was slowly recovering but not yet ready to work full time, Dave kept busy by writing a program. A program for creating reports in Microsoft Office. (Yes, that program we mentioned above.)
He spent a couple of months, got a complete system, and almost released it as open source.
Our story probably would have ended there, but instead Dave decided to put it up as a commercial product. In the first month a Japanese bank and a state agency bought what was now being called AutoTag. Windward was off and running.
In the past decade we’ve gone from just two full-time employees to a company with development, sales, marketing and resource departments. But we still have the same fundamental goal: to develop the fastest, easiest, and most powerful reporting software on the market.
Ten things you might not know about Windward.